Audience Research Conclusions
Our questionnaire results provided us with insight on how to make an effective trailer for our demographic.We will definitely try to make the majority of the favoured options appear in our trailer, those that may not appear are because we are limited with locations, such as the abandoned house that was the most favoured setting. We will try to film a girl being haunted by a spirit, as it was the most requested out of the three options we provided and as it will be possible to film. Due to the questionnaire, we now know details like what type of music (suitable for our genre) our audience prefers and which monster they find most intriguing (so we can encourage the audience to watch the trailer), because of this I think we can make an effective trailer.
Genre
Our film has the genre of horror. Our trailer will follow the genre conventions because these conventions work effectively for horror films and make them more recognisable, this will also give rough guidelines for our trailer to follow so we are aware of what we can film for the trailer. We won't be following all the conventions, like the involvement of a priest, as it would make the audience lose interest in the plot very quickly as it would seem predictable, and the character of the priest usually used to solve the problem, if included in the trailer, I believe it will be less scary for the audience.
Content/ Structure
Our film will be called Incubus and we chose this as it was the most popular out of the options we provided when we asked our audience what our film's title should be. Our group personally liked this title the most as well as it sounds mysterious, threatening and scary, relating to the plot and horror genre itself. Our film focuses on a teenage girl who is haunted by nightmares containing the same masked killer, and it begins to come after her in real life as well. We plan to reveal a small amount of the story but enough to make sure our audience is aware of the plot. Our tagline will probably be Don't Dare Dream, to make sure the audience can remember it clearly and to catch their attention.
Audience
Our target audience is of the ages of 13 and above. The target demographic is people with the average disposable income and those who are of normal class and are actively interested in horror movies and perhaps things like the supernatural. The trailer will probably appeal to this audience because we plan on following horror conventions and the answers from the questionnaire as they were given by people from this demographic.
Representation
The main teenage girl will be seen as a vulnerable and victimized, showing how the monster affects her and her life. The monster itself is masked and wearing all black, to make him seem threatening and mysterious, and the therapist is seen wearing a lab coat and makeup to look mature and professional.
Institution
Our trailer will be distributed as a part of the film campaign and we will probably release the trailers in front of other horror film in the cinema to ensure the right demographic is watching it.
Our questionnaire results provided us with insight on how to make an effective trailer for our demographic.We will definitely try to make the majority of the favoured options appear in our trailer, those that may not appear are because we are limited with locations, such as the abandoned house that was the most favoured setting. We will try to film a girl being haunted by a spirit, as it was the most requested out of the three options we provided and as it will be possible to film. Due to the questionnaire, we now know details like what type of music (suitable for our genre) our audience prefers and which monster they find most intriguing (so we can encourage the audience to watch the trailer), because of this I think we can make an effective trailer.
Genre
Our film has the genre of horror. Our trailer will follow the genre conventions because these conventions work effectively for horror films and make them more recognisable, this will also give rough guidelines for our trailer to follow so we are aware of what we can film for the trailer. We won't be following all the conventions, like the involvement of a priest, as it would make the audience lose interest in the plot very quickly as it would seem predictable, and the character of the priest usually used to solve the problem, if included in the trailer, I believe it will be less scary for the audience.
Content/ Structure
Our film will be called Incubus and we chose this as it was the most popular out of the options we provided when we asked our audience what our film's title should be. Our group personally liked this title the most as well as it sounds mysterious, threatening and scary, relating to the plot and horror genre itself. Our film focuses on a teenage girl who is haunted by nightmares containing the same masked killer, and it begins to come after her in real life as well. We plan to reveal a small amount of the story but enough to make sure our audience is aware of the plot. Our tagline will probably be Don't Dare Dream, to make sure the audience can remember it clearly and to catch their attention.
Audience
Our target audience is of the ages of 13 and above. The target demographic is people with the average disposable income and those who are of normal class and are actively interested in horror movies and perhaps things like the supernatural. The trailer will probably appeal to this audience because we plan on following horror conventions and the answers from the questionnaire as they were given by people from this demographic.
Representation
The main teenage girl will be seen as a vulnerable and victimized, showing how the monster affects her and her life. The monster itself is masked and wearing all black, to make him seem threatening and mysterious, and the therapist is seen wearing a lab coat and makeup to look mature and professional.
Institution
Our trailer will be distributed as a part of the film campaign and we will probably release the trailers in front of other horror film in the cinema to ensure the right demographic is watching it.
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